FROM SCRATCH
The story we'd tell you in person — not the one for the boardroom.
The name, the logo, the formula, the campaign — how each one actually came together.
We wanted our name to hold a meaning close to “feeling seen.” So while brainstorming names with 2 Es, which were crucial to our branding, we came across HEER, a name associated with 'something precious'.
We loved the name, but it didn't quite feel like us yet. So we spelt it backwards, and 'Reeh' was born. To our surprise we found out that Reeh literally means 'to see' and 'a companion.'
It's like it had been waiting to be found by us. And it's everything we stand for — to make you feel precious, seen, and to be your companion.
The inverted E in our logo symbolises a mirror. A reminder to see yourself as you are. It's also where our tagline, "SEEN AS YOU ARE," comes in.
The Es reflect your inner and outer self. How you feel on the inside, how you express yourself on the outside. We want to be a part of both. Every interaction, experience, and product is built around making you feel seen on both sides.
And then comes our brand colour, orange. Orange represents innovation, warmth, and approachability. It radiates positivity and that's exactly how we want you to feel when you interact with Reeh. She's all that.
We're obsessive when it comes to our products because we want to build your next-gen beauty staples, products make their way into your routine.
We spoke to 600 people about their eye makeup habits. Brought 50+ of them in to test our formulation. Then tweaked it further based on their feedback.
That's how we want to build our products: intentionally, and with our community.
Our first Reeh campaign was brought to life by a women-led team of first-timers, reflecting the people we're building Reeh for.
3 individuals, 3 different personalities, and 3 ways of wearing the product.
We wanted to go the extra mile and show you how each shade looks across different skin tones. So you know exactly how it'll show up on yours.
Yes, it took more time. And cost us a lot more. But we wanted to get it right, so you can feel confident in every purchase you make here.
Find more of the campaign on our Instagram: @reehlabs
We're currently building our product pipeline across all categories within makeup, and we want you to help us shape it!
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Come build with us. 🧡